2005 Seize the Future: Master Plan for Downtown Aurora (Seize the Future, prepared by Hitchcock Design Group)
The Seize the Future (STF) Master Plan for Downtown Aurora is a comprehensive ten-year revitalization strategy developed through a public-private partnership involving business leaders, city officials, and community stakeholders. The primary goal is to transform Downtown Aurora into a vibrant, mixed-use urban center where residents can live, work, learn, shop, and play. Anchored by the natural beauty of the Fox River, the plan envisions a connected and pedestrian-friendly downtown enriched with cultural, educational, and recreational amenities.
The plan builds upon Aurora’s unique assets, including its historic architecture, thriving arts scene, existing entertainment venues like the Paramount Theatre and Hollywood Casino, and its advantageous location near commuter rail lines. A major focus is increasing the downtown population through the development of over 2,500 new residential units and up to 500,000 square feet of new retail space. This population growth is expected to stimulate economic activity, support small businesses, and attract more investment. Priority development sites and neighborhood-specific plans lay out where and how this growth will occur.
Recognizing the challenges of aging infrastructure and the need for environmental remediation, the plan also addresses upgrading sewers, stormwater systems, and communications technology. Expanded TIF districts, SSA programs, and potential casino revenue are among the financial tools identified to support development. The plan stresses the importance of connectivity — physically linking neighborhoods and enhancing public spaces to create a downtown that is both functional and welcoming.
Ultimately, the STF Master Plan is a blueprint for sustained and inclusive growth that invites investment while preserving Aurora’s historic character and natural assets. Its successful implementation will rely on strong civic leadership, continuous community engagement, and a shared commitment to transforming downtown into a regional destination and economic engine for the city.
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