2024 Lighting the Future Guide (City of Aurora)
The "Lighting the Future" Campaign Guidelines document is a comprehensive branding guide for the "Lighting the Future" initiative. Here's a summary of the key sections:
It outlines the purpose of the brand guidelines to ensure visual and thematic consistency across all materials by communicating the inspirational vision: Aurora’s future is limitless and bright—together we are “Lighting the Future.”
The document also provides logo guidelines by defining the followings:
- Logo Anatomy: Must use the designated logotype with “Lighting the Future” split over two lines.
- Clear Space & Backgrounds: Rules for placement and background contrast.
- Misuse: Do not alter or distort the logo.
- Minimum Sizes: 1 inch for print/web, 2 inches for apparel.
- File Usage: File types designated for print (PMS, CMYK), web (RGB), and apparel.
The guidelines also provide indication as to what scheme of colors shall be used: PMS 7463 (navy blue), PMS 2395 (magenta), and white (#FFFFFF); as well as characters type: Spartan (for professional printed materials), Roboto Condensed (for digital and contrast use); Arial as fallback.
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